AW 23/24 Fashion Trends at Europe`s Fashion Fair

The first fashion fairs and fashion weeks of the year have already kicked off the season and we have glimpsed many of the exciting trends to come next autumn and winter. Some of the keywords include: eye-catching colours, contrasts and classic essentials. Here are six of the big trends for both him and her.

Text: Chili Media Photo: Pitti Immagine Uomo, Copenhagen Fashion Week & Acielle/Style Du Monde for Vogue.

After three years of coronavirus curtailments, fashion fairs this season are finally back to the full programmes we know and love from years gone by. True to tradition, the renowned Italian fashion fair Pitti Immagine Uomo kicked off the year in Florence in January. Buyers, fashion reporters and stylesetters alike all flocked to northern Italy to see next season’s trends and styles. Soon after came Copenhagen Fashion Week, where several influential fashion brands and up-and-coming designers had the chance to show us what next autumn will bring.

Here are six trends for him and for her in AW23/24 as seen at the first international fashion fairs and weeks of the year.

Blue Boy


Blue was everywhere both at Pitti Immagine Uomo in Florence and at Copenhagen Fashion Week. And we’re talking, above all, about cobalt blue. This deep, almost acidic blue colour could be found on everything from tops, knitwear and jackets to accessories such as hats and scarves. While we associate lighter blues like sky blue and turquoise with warm summer days, cobalt blue goes perfectly with the earthier colours that often predominate in the autumn months.

Eye-Catching Contrasts for Him

Street style from Copenhagen Fashion Week

The days when autumn and winter were synonymous with neutral earthy colours and simple blacks are no more. These days, we want to be seen! Eye-catching colours and contrasts are perfect for attracting attention and shining a light through the winter darkness. Think of it as extra colourful dopamine dressing. Bright and vibrant colours like oranges, greens and yellows are all going to be big in the AW23/24 season.

Classic Camel

If bold neon colours and daring patterns feel like too much of a good thing, then you may be pleased to know that the classic camel overcoat will also be a key item next winter season. At least if the stars of streetstyle at the fashion fair in Florence are to be believed. This timeless outer garment could be seen styled in many varied and modern ways, both over a classic dress but also in combination with relaxed jeans and trendy sneakers. The only limit will be your own imagination!

Think Pink

Baum und Pferdgarten

Pink may not be the first colour that comes to mind when we think autumn and winter, but AW23/24 is set to be awash with both soft and subtle pinks as well as shock pink and bolder berry shades. In combination with muted earthy tones such as brown and beige, or tone-on-

tone with other pinks, you will be able to create a gorgeous and modern look that is guaranteed to stand out in a sea of dark and anonymous winter outfits.

Subdued Tones for Her


The future is bright! At Copenhagen, both the brands on the catwalk and the IT girls in the corridors outside were sporting bright and subdued looks. Colours such as off-white, pastel yellow and light turquoise in particular look set to be popular – and they also create a fresh and enticing contrast in combination with classic autumn shades like grey, mocha and moss green.

Timeless Biker Babe

Street style

The enduringly cool and classic biker jacket never leaves the fashion scene for long. This leather jacket made a cautious comeback in 2022 and now looks set to be even more popular this autumn season. Biker babes were everywhere at Copenhagen Fashion Week, both on the catwalk and on the streets. Black leather jackets could be seen in countless variations – short and long, over-sized and tight, and of course as both bomber jackets and as double-breasted blazers.