A complete guide to essential accessories
What are the staple accessories all men and women should have in their wardrobe? We take a look at the main categories, and their sub-categories, of the perfect essentials collection.
Speed dating leads to long-term relationships
“Everyone appreciates that we’re not out here with our purchase order books,” says Anders Tangerud from Sonic Labels.
Saving lots of time with GoFact
“The transition to GoFact has gone perfectly smoothly, and now I’m saving lots of time,” says Henrik Hetland.
How much are international trends matching up to the trends we’re seeing in the Norwegian and Scandinavian markets?
Which trends predicted for SS24 are actually happening? And how are the trends being received by Norwegians and other trendsetters in the Nordics and Scandinavia? We gauge what’s going on in stores and fashion right now.
Upcoming trends for women: Here’s what the trends look like in the Norwegian and Scandinavian markets
How much are international trends matching up to the trends we’re seeing in the Norwegian and Scandinavian markets? Let's take a comparative look at the trend reports for the 2024 spring season and see what's actually going on in stores and fashion.
The clothes store that grew from home
You’ve got to have ‘something for everyone who comes in’ when you’ve been doing business for 40 years in Lofoten – and want to continue for a while longer.
Subjective truths
Fashion isn’t about being unassuming these days. The post-pandemic wave of “fashion makes you happy” has grown into a new, more colourful normal.
A look at the latest trends from the international fashion shows and fashion weeks
The big fashion shows and fashion weeks are well underway, attracting a host of industry professionals, celebrities, designers, buyers and fashion profiles. We've taken a peek at the latest trends on and off the catwalk.
Dressed for success
In Hønefoss, three clothes stores have achieved success through dedicated teamwork, bold decision-making and continuous adjustment – not to mention a healthy dose of gut feeling.
There are many reasons to be smiling right now
Everyone’s predicting quite a tough spring. That means it’s even more important to keep our spirits up.
Don’t be a world champion – we’ve got enough of those
When you run a clothes shop in Sortland, everyone knows who you are. Customers aren’t just visiting Herregalleriet, they’re visiting Børre Stranda.
Don’t invite your shop to your Christmas dinner
Dear members and friends of Texcon!
Location, location, location
Olivias Verden first saw the light of day in 2012. Today, CEO Jenny Ørjavik heads up five successful stores. She believes location is the B-all and end-all.
Create buyer desire!
The amount of money Norwegians spend on clothing doesn’t only depend on disposable income. Just as important is whether the customers who visit your store prefer to save or spend the money they have available.
We need plenty of headroom
Nils-Arild Angeltveit is the CEO of six successful Instinct stores, and he believes sensible operations are the key to their success.
9 key trends for social media in 2024
Successful social media marketing is largely about creating engaging content. Equally important is having a good strategy and content plan, leveraging the platform's many features, and building a credible bond with your followers. And then you need to jump on trends that will be popular in the future – so here are the big ones for 2024!
Jam-packed theme day
“A content-rich event with excellent speakers,” says Wenche Ydstebø, who runs three ZTIL shops in Rogaland.
RAH Oslo – from casual chat to million-kroner business
When Anita Gjengedal and Siri Thomassen met each other through joint acquaintances, they quickly discovered that they both shared the same desire: to create something of their own. With 30 and 20 years of industry experience behind them, in 2018 they delivered their first RAH Oslo collection to retail stores. Since then, the brand has been sold in over 100 stores, and named gazelle company of the year several times.
Step up involvement!
“A winning culture is a culture in which everyone succeeds together,” says Veronica Larsen of The Assessment Company.
Style interview with Andrea Sveinsdottir: “Norwegians don’t make an effort to dress well in everyday life”
Fashion profile Andrea Sveindottri on her love of dresses, her top tips when it comes to shoes, sustainable fashion and her take on the Y2K trend.
Totally crazy!
It’s been totally crazy since the summer. Many stores have had new-in sales with some having 40% off the entire store for a whole week. Diligent traders know what is happening. Gross profits are plunging.
Self-confidence never goes out of fashion
Self-confidence never goes out of fashion In 1955, they discovered a grave in Sunghir in Russia. In it they found a man whose clothes had been decorated with ivory beads. […]
Be bold, make a commitment and try!
From a timeless tradition to modern magnetism at Sønnik in Kristiansand, where despite aiming to attract younger people, they haven’t forgotten the 90-year-old man.
Positive growing pains
Even when everything’s going great guns, Anita Strandheim is convinced about thinking new.
From wadmal to Burberry
According to the Confederation of Norwegian Enterprise (NHO), only 13% of family businesses survive the transition from second to third generation. But in Ålesund, the fifth generation of Dale Group is now ready to take over.
Having the courage to let go
Two generations are working side by side at Modena and Muzt in Sarpsborg. Together they have their sights on a promising future.
Male fashion profiles you should follow on Instagram
Need a wardrobe refresh and some new inspiration? Then follow these accounts! We've handpicked who we believe to be some of the most talented male fashion icons on social media today. From classic to groundbreaking, ready-to-wear to casual – this is where it’s at!
A five – Year Journey of Unity
Recently, someone asked me about my time at Texcon. Surprisingly, I realized I've already clocked five years here. Time flies when you're having a good time, and I am thoroughly enjoying my journey here. Several reasons contribute to my contentment, the prime one being Texcon's fourth strategic focus: fostering social cohesion.
Meyer impresses
Trouser manufacturer Meyer recently invited Texcon members to its factory in Romania. We chatted with three of them.
One of the best-in-class at sustainable fashion
The fashion and textile industries are still a major burden on the environment, and stricter requirements will be imposed on both manufacturers and brands in the future. However, some businesses are already excelling in this area by making sustainability part of their brand identity.
A Blend of Intuition and Luck
During the summer, people change their vacation plans to visit Egersund, and it's all to see the Harris Tweed jackets at Dressmagasinet.
Sarpsborg in blom
With the arrival of spring, the doors are open wide at Tvete, both at its traditional pedestrian street premises – and at the Amfi Borg shopping centre.
Men`s fashion – how to dress for your body type?
A great outfit becomes even greater when it is based on the customer’s body type. Andre Strøm, Regional Manager at Follestad, shares his tips and experience when it comes to dressing for your body type and figure.
Remarkable success with new customer experience
According to CEO Ole Espen Olsen at Gogstad Menswear, it’s all about being fully present on the shop floor. The Sandefjord menswear shop is now totally aware in the cityscape after moving into its newly renovated premises.
Texcon larger growth than other chains
Texcon larger growth than other chains The fashion industry continued its positive trend in 2022 with a 10.2% growth compared to the year before. The 25 largest chains increased their […]
Looking forward to next spring
The ageless brand Alma is poised for another great season under the leadership of the equally ageless Trude Karstensen.
Don`t think sales – think relationships
80 percent of all the success you achieve in business comes from the way you treat people.
The power of winning culture
What characterises workplaces where employees want to work and go the extra mile? What value do companies get from being conscious of their own culture and working environment?
Eating while running between two shops
In the midst of the pandemic, Anita Knudsen opened her second shop on Storgata in Lillehammer. The first one, Tendenza, is for women. The second one, Tendenza Maestro, is for men.
Long live brick and mortar
Although online shopping may see a slight dip in 2023, it’s easy to predict the future. Online shopping will keep growing. However, I will make a further prediction: Shopping at good, physical shops will increase too. Here are six good reasons for why brick-and-mortar shops aren’t going away.