The Shirt Guide: Everything You Need to Know About Collars, Cuffs, Buttons, Fabrics and Fit
The Shirt Guide: Everything You Need to Know About Collars, Cuffs, Buttons, Fabrics and Fit A shirt is much more than just a shirt. The type of collar, cuffs and […]
Norway’s Denim Queen – Still Hungry for Growth After 20 Years!
Norway’s Denim Queen – Still Hungry for Growth After 20 Years! When Tone Næss founded Stay Hungry in 2006, she had one clear ambition: to build strong brands together with […]
Buyer’s Guide Menswear SS27
Buyer’s Guide Menswear SS27 Six key trends and the pieces that define Summer 2027 style. Fashion journalist Marianne Jemtegård outlines next year’s key directions in menswear in this latest Buyer’s […]
Buyer’s Guide Womenswear SS27
Buyer’s Guide Womenswear SS27 Spring 2027 does not arrive quietly, it dances in. After several seasons dominated by understated luxury, the volume is finally turned up again on the catwalks. […]
Classic Style in a Modern Era
Classic Style in a Modern Era There is something almost reassuring about Morris Stockholm. While trends come and go at record speed, the Swedish fashion brand remains committed to a […]
Henriette inherited the store and found its identity
Henriette inherited the store and found its identity At a time when many predict the decline of physical retail and e-commerce tempts with constant discounts, Porto Bello in Moss is […]
Dressing Norway’s National Team for 32 Years
Dressing Norway’s National Team for 32 Years When Norway secured its place in the 2026 FIFA World Cup, it was more than just a milestone for Norwegian football. For Giovani, […]
Men’s Spring Jackets 2026
Men’s Spring Jackets 2026 Jackets take center stage in the trend landscape this spring—whether it’s a sporty statement anorak, a casually elegant oversized blazer, or a bomber jacket with a […]
Create Retail Magic with Virke
Create Retail Magic with Virke There are few industries where the pace is higher than in retail. New collections need to be launched, campaigns set up, products displayed, and customers […]
So much more than fashion…
So much more than fashion.. A great retail experience is about far more than just what you can buy. It’s not only about cleanfitting rooms, good lighting, or the right […]
BUYER’S GUIDE WOMEN’S FW26
BUYER’S GUIDE WOMEN’S FW26 While most people are dreaming of warm spring breezes and lightweight outfits, fashion professionals are already busy gazing into the crystal ball in search of next […]
BUYER’S GUIDE MEN’S FW26
BUYER’S GUIDE MEN’S FW26 The return of the playful knitted sweater, sensual plum-coloured coats and scarves, the comeback of the grey suit and an unexpected focus on cuffs. These are […]
SPRING JACKET TRENDS
SPRING JACKET TRENDS One of the surest signs of spring is watching lightweight, elegant fabrics replace insulating down jackets and dry Gore-Tex in the wardrobe. But what should you invest […]
TRENDS WOMEN’S FW26
TRENDS WOMEN’S FW26 Are we finally seeing the end of “Quiet Luxury” this autumn? And why is Romantic Maximalism suddenly on everyone’s lips? Fashion journalist Marianne Jemtegård analyses runway trends […]
Social Media: A Big Showcase to the World
Social Media: A Big Showcase to the World Succeeding on social media in 2026 isn’t about posting more—it’s about posting smarter. Social media should be seen as a natural extension […]
Aqua Rakel
Aqua Rakel Rakel Korsgården has been running Aqua Femme in Drammen for nearly 25 years. She started as an 18-year-old at Sandvika Storsenter, and today she runs one of the […]
Hos Josefine in Gol, they think big
Hos Josefine in Gol, they think big Anita Gjengedal runs a store that offers far more than fashion. Under one roof you’ll find clothing, interior design, furniture, a café with […]
Flortex – a fashion destination for the whole community
Flortex – a fashion destination for the whole community In the heart of Storslett (Nordreisa, Northern Norway), Lill Josefsen runs the family-owned fashion store Flortex. In a municipality of just […]
Politics is good business
Politics is good business “No customer stands in the fitting room thinking they should support fair competition rules in retail,” writes Thomas Vethe in an article about why Texcon engages […]
A shop that knows what it wants
A shop that knows what it wants Riccardo doesn’t get distracted by trends or noise. At Riccardo, it’s about knowing who you are, understanding your customers – constantly evolving, little […]
The shop where nothing is left to chance
The shop where nothing is left to chance Top Man in Sandnes is run by Silje Bjelland Olsson, who combines her father’s traditional approach to the business with her own […]
42 years in business in Ålesund
42 years in business in Ålesund When Christer and Else-Karin Aakernes opened Chris in 1983, not everyone was convinced the store would be a goer. But husband and wife Christer […]
Timelessness with nature at the core
Timelessness with nature at the core With inspiration from Nordic nature, Cedrico sells warm winter jackets. For them, it’s about durable quality, minimalism, and timelessness in every aspect. And style […]
Being recognised is the new luxury
Being recognised is the new luxury A few days ago, I heard a story about how the airline Emirates had invested significant resources in mapping, understanding and improving the customer […]
Streamlining retail operations with Weavo
Streamlining retail operations with Weavo The founders of Front Systems, the fashion industry’s most widely used point-of-sale system, are launching a new company – Weavo. The goal is to streamline […]
In fashion for three generations
In fashion for three generations “Part of our success comes from our ability to continually pick up on new trends,” says Trygve Belsvik. It was Trygve Belsvik’s grandfather who founded […]
Change your shop before you have to
Change your shop before you have to Firstly, you are in the fashion industry and fashion changes constantly. Secondly, customers change from year to year. The young people of today […]
‘We’re the only shop here that’s not part of a chain’
‘We’re the only shop here that’s not part of a chain’ Since 2001, Exo has been a favourite among locals at Morenen shopping centre in Slitu. Customers travel from far […]
Five ways to improve profitability in 2025
Five ways to improve profitability in 2025 The day after the presidential election in the United States, I attended a presentation organised by Kjedelederforum, the network organisation for retail chain […]
“We’ve sold 1.3 million trousers in Norway since starting our company”
“We’ve sold 1.3 million trousers in Norway since starting our company” ‘Comfort, quality and consistency.’ These are the words used to describe the trousers that have quickly become a favourite […]
A friendship that built a brand
A friendship that built a brand Thanks to a common background and strong partnership, Pål Robert Høisæt and Vegard Eismann Kjøl have successfully developed Bogart into a brand that has […]
A tweak here and a tweak there
A tweak here and a tweak there Want to earn more in 2024 and 2025? Here is a recipe for success. I recently attended the Virke Arena trade conference where […]
“We have achieved great success with our NOOS programme”
“We have achieved great success with our NOOS programme” Thanks to Matinique and DK Company’s NOOS programme, buyers always have access to a wide range of basics. Stores can restock […]
90 years of Trønder menswear
90 years of Trønder menswear Honest work and greeting every customer with a smile has helped Gunnar Ree keep its doors open in Trondheim since 1934. At the intersection of […]
Fragile optimism
Fragile optimism I’m no macroeconomist, but I am the head of Texcon. Since we’re one of the biggest parties in the Norwegian clothing industry, part of my job is of […]
Down-to-earth approach allows you to be flexible
For 36 years, Salomonsen A/S in Stavanger has been delivering strong results. Managing Director Henning Salomonsen thinks that this has been made possible by their consistently down-to-earth philosophy.
Upcoming trends: Here’s what the trends look like in the Scandinavian market
The fashion world always tries to anticipate upcoming trends, and after a fabulous summer, it's time to look ahead to next season. How accurate are the predictions? Both knitwear, bold colours and experimentation were predicted to become prevalent. Let’s see what trends are actually on the way.
New Norwegian fashion brand – at Texcon first
N.E.W. Agency is launching its own fashion brand together with the Norwegian company Vakre. The brand is named Raus, and one thing is certain – there will be international focus from day one.
Give young people a chance
Giving them an opportunity to try and fail now and then may be the key to success. At least according to the Thomassen family business, which has had a successful generational transition.
True merchant spirit in Ulsteinvik
Behind 60 years of success are three generations of drive and dedication in the Overvåg family. According to Greta Overvåg, a second-generation Overvåg, you’re a bit more committed when it’s your own name on the shop door.