Social Media: A Big Showcase to the World
Social Media: A Big Showcase to the World Succeeding on social media in 2026 isn’t about posting more—it’s about posting smarter. Social media should be seen as a natural extension […]
Aqua Rakel
Aqua Rakel Rakel Korsgården has been running Aqua Femme in Drammen for nearly 25 years. She started as an 18-year-old at Sandvika Storsenter, and today she runs one of the […]
Hos Josefine in Gol, they think big
Hos Josefine in Gol, they think big Anita Gjengedal runs a store that offers far more than fashion. Under one roof you’ll find clothing, interior design, furniture, a café with […]
Flortex – a fashion destination for the whole community
Flortex – a fashion destination for the whole community In the heart of Storslett (Nordreisa, Northern Norway), Lill Josefsen runs the family-owned fashion store Flortex. In a municipality of just […]
Politics is good business
Politics is good business “No customer stands in the fitting room thinking they should support fair competition rules in retail,” writes Thomas Vethe in an article about why Texcon engages […]
A shop that knows what it wants
A shop that knows what it wants Riccardo doesn’t get distracted by trends or noise. At Riccardo, it’s about knowing who you are, understanding your customers – constantly evolving, little […]
The shop where nothing is left to chance
The shop where nothing is left to chance Top Man in Sandnes is run by Silje Bjelland Olsson, who combines her father’s traditional approach to the business with her own […]
42 years in business in Ålesund
42 years in business in Ålesund When Christer and Else-Karin Aakernes opened Chris in 1983, not everyone was convinced the store would be a goer. But husband and wife Christer […]
Timelessness with nature at the core
Timelessness with nature at the core With inspiration from Nordic nature, Cedrico sells warm winter jackets. For them, it’s about durable quality, minimalism, and timelessness in every aspect. And style […]
Being recognised is the new luxury
Being recognised is the new luxury A few days ago, I heard a story about how the airline Emirates had invested significant resources in mapping, understanding and improving the customer […]
Streamlining retail operations with Weavo
Streamlining retail operations with Weavo The founders of Front Systems, the fashion industry’s most widely used point-of-sale system, are launching a new company – Weavo. The goal is to streamline […]
In fashion for three generations
In fashion for three generations “Part of our success comes from our ability to continually pick up on new trends,” says Trygve Belsvik. It was Trygve Belsvik’s grandfather who founded […]
Change your shop before you have to
Change your shop before you have to Firstly, you are in the fashion industry and fashion changes constantly. Secondly, customers change from year to year. The young people of today […]
‘We’re the only shop here that’s not part of a chain’
‘We’re the only shop here that’s not part of a chain’ Since 2001, Exo has been a favourite among locals at Morenen shopping centre in Slitu. Customers travel from far […]
Five ways to improve profitability in 2025
Five ways to improve profitability in 2025 The day after the presidential election in the United States, I attended a presentation organised by Kjedelederforum, the network organisation for retail chain […]
“We’ve sold 1.3 million trousers in Norway since starting our company”
“We’ve sold 1.3 million trousers in Norway since starting our company” ‘Comfort, quality and consistency.’ These are the words used to describe the trousers that have quickly become a favourite […]
A friendship that built a brand
A friendship that built a brand Thanks to a common background and strong partnership, Pål Robert Høisæt and Vegard Eismann Kjøl have successfully developed Bogart into a brand that has […]
A tweak here and a tweak there
A tweak here and a tweak there Want to earn more in 2024 and 2025? Here is a recipe for success. I recently attended the Virke Arena trade conference where […]
“We have achieved great success with our NOOS programme”
“We have achieved great success with our NOOS programme” Thanks to Matinique and DK Company’s NOOS programme, buyers always have access to a wide range of basics. Stores can restock […]
90 years of Trønder menswear
90 years of Trønder menswear Honest work and greeting every customer with a smile has helped Gunnar Ree keep its doors open in Trondheim since 1934. At the intersection of […]
Fragile optimism
Fragile optimism I’m no macroeconomist, but I am the head of Texcon. Since we’re one of the biggest parties in the Norwegian clothing industry, part of my job is of […]
Down-to-earth approach allows you to be flexible
For 36 years, Salomonsen A/S in Stavanger has been delivering strong results. Managing Director Henning Salomonsen thinks that this has been made possible by their consistently down-to-earth philosophy.
Upcoming trends: Here’s what the trends look like in the Scandinavian market
The fashion world always tries to anticipate upcoming trends, and after a fabulous summer, it's time to look ahead to next season. How accurate are the predictions? Both knitwear, bold colours and experimentation were predicted to become prevalent. Let’s see what trends are actually on the way.
New Norwegian fashion brand – at Texcon first
N.E.W. Agency is launching its own fashion brand together with the Norwegian company Vakre. The brand is named Raus, and one thing is certain – there will be international focus from day one.
Give young people a chance
Giving them an opportunity to try and fail now and then may be the key to success. At least according to the Thomassen family business, which has had a successful generational transition.
True merchant spirit in Ulsteinvik
Behind 60 years of success are three generations of drive and dedication in the Overvåg family. According to Greta Overvåg, a second-generation Overvåg, you’re a bit more committed when it’s your own name on the shop door.
The chairman wants to save more and earn more
“We can talk about Aandahls,” says the chairman of the board of Texcon, “but the most important thing for me is to focus on what members can do to save and earn more money.”
Here comes the sun!
Dear members, future members, and all others who work in the clothing business. We bring you an optimistic summer greeting from Texcon: Here comes the sun!
Get to know the Swedish brand that’s almost selling more in Norway than in its home country
‘Revenue in Norway has more than doubled in just two years, from NOK 19 million in 2021 to NOK 41 million in 2023. Sweden is still the brand's biggest market in terms of turnover, but we're catching up,’ says Anders Tangerud.
A positive change
When Diana Owesen lost the retail premises she’d called home for nine years, she had to change course. The re-set, however, challenging though it was, ended well.
Fashion to every corner of Norway
Let’s start with a riddle. What do all these places have in common?
With a turnover of NOK 98 million, this Norwegian brand has taken Europe by storm
Customers still come into the store asking for a pair of "Swims". While the name has become synonymous with rubber boots, the Swims range now comprises much more than when it started back in 2006.
A complete guide to essential accessories
What are the staple accessories all men and women should have in their wardrobe? We take a look at the main categories, and their sub-categories, of the perfect essentials collection.
Speed dating leads to long-term relationships
“Everyone appreciates that we’re not out here with our purchase order books,” says Anders Tangerud from Sonic Labels.
How much are international trends matching up to the trends we’re seeing in the Norwegian and Scandinavian markets?
Which trends predicted for SS24 are actually happening? And how are the trends being received by Norwegians and other trendsetters in the Nordics and Scandinavia? We gauge what’s going on in stores and fashion right now.
Upcoming trends for women: Here’s what the trends look like in the Norwegian and Scandinavian markets
How much are international trends matching up to the trends we’re seeing in the Norwegian and Scandinavian markets? Let's take a comparative look at the trend reports for the 2024 spring season and see what's actually going on in stores and fashion.
The clothes store that grew from home
You’ve got to have ‘something for everyone who comes in’ when you’ve been doing business for 40 years in Lofoten – and want to continue for a while longer.
Subjective truths
Fashion isn’t about being unassuming these days. The post-pandemic wave of “fashion makes you happy” has grown into a new, more colourful normal.
A look at the latest trends from the international fashion shows and fashion weeks
The big fashion shows and fashion weeks are well underway, attracting a host of industry professionals, celebrities, designers, buyers and fashion profiles. We've taken a peek at the latest trends on and off the catwalk.
Dressed for success
In Hønefoss, three clothes stores have achieved success through dedicated teamwork, bold decision-making and continuous adjustment – not to mention a healthy dose of gut feeling.